Brand Identity
HandyMe
A friendly, energetic brand identity for a home services marketplace that connects skilled tradespeople with homeowners who need help fast.
Brand Description
HandyMe needed a brand that felt approachable, reliable, and action-driven. We created a bold identity system anchored by the H-lettermark logo — designed to be instantly recognisable across app icons, uniforms, and digital touchpoints.
Brand Vision
To become the most trusted and recognisable home services brand — one that homeowners reach for with confidence and tradespeople are proud to represent.
Logo Showcase
On Light Background
On Dark Background
Brand Color Palette
Action Orange
#f97316
Primary — energy & action
Deep Slate
#1e293b
Secondary — reliability & trust
Cyan Fresh
#06b6d4
Accent — clarity & service
Warm White
#fff7ed
Backgrounds & warmth
Charcoal
#374151
Body text & descriptions
Success Green
#22c55e
Confirmations & completion What We Delivered
Outcomes Achieved
100%
Brand Consistency Achieved
+85%
Brand Likeability Score
10
Brand Assets Delivered
3
Weeks to Full Delivery
Client Feedback
"The HandyMe brand identity nailed exactly what we were going for — bold, trustworthy, and instantly memorable. Our users love it."
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